This article is about my 12 wedding florist marketing tips
Do you have a wedding florist business or thinking of starting one? In this article, I’m sharing 12 wedding florist marketing tips that will help you fast-track your wedding flower business success and get more wedding leads and bookings.
12 Marketing Tips for Wedding Florists
Take a look at these wedding florist marketing tips and start implementing them in your wedding flower business today for better results:
1. Create a professional wedding flower guide for bridal couples or create a catalog for each wedding flower package that you have available. (I recommend the 4 Package Strategy)
2. Revamp your personal and wedding florist business branding to attract bridal couples that are aligned with your business and that are happy to pay your rates.
3. Update your website to align with your brand and that is attractive to your target audience.
4. Create a strategic wedding florist social media scheduling plan to keep a consistent presence and build up your credibility.
5. Add 1000 words, including specific keywords to every page on your website.
6. Create blog posts on a regular basis to accompany your wedding florist or real wedding videos, podcasts, and social media posts and help you show off your past weddings to bridal couples that are actively searching for professional wedding florists near you.
7. Create a tailored email sequence to keep your bridal couples engaged and interested in your wedding floral services until they are ready to buy.
8. Sign up and add your wedding flower business details to the best wedding directories in your City, State, and Country.
9. Collaborate and connect with other wedding vendors and wedding venues and ask them to leave a short review about your wedding flower services.
10. Sign up for a wedding expo or venue open day near you to meet and build better connections with bridal couples that are actively looking for wedding flowers for their wedding day.
11. Collaborate with wedding bloggers and online magazines to get your wedding flower services featured.
12. Use Facebook and Instagram Ads to generate leads and bookings for your wedding flower business.
Bonus Wedding Florist Marketing Tips
1. Consider starting a YouTube Channel!
If you want to get more wedding flower bookings and reach your target audience online, you could think about starting a YouTube channel.
Videos are the future of marketing, so if you could include this in your marketing plan, you’ll have more opportunities and more chances for growing your wedding business.
A bonus factor: Embed your wedding florist Youtube videos to ensure your website does not get too bulky.
2. Offer a better rate for wedding planners and wedding venues!
Wedding planners and venues are centers of influence with brides and carry a lot of weight with who a bride will choose for their flowers.
When you give the wedding venue and a wedding planner a better rate for your wedding flower services, they may add you to their in-house wedding packages, or they may just add you to the supplier’s list as a value add for the venue.
This gives you an excellent opportunity to get on a wedding venue’s and a wedding planner’s preferred vendors list.
Remember – every wedding includes flowers at some level!
3. Think out of the box!
Be Different! Stand Out!
Instead, experiment with unique promotional ideas to market your wedding florist business.
For example, you could include giving a rose to every bride that visits your stand at an expo.
I’ve seen some wedding florists include a free-throw bouquet for the bride to throw during the bridal bouquet toss so that she can keep the real one as a keepsake.
Conclusion
I hope these wedding florist marketing tips are helpful.
For those of you that would like help with implementing these wedding florist marketing tips. I’m a wedding VA. (I can do it all for you) and I also offer a unique wedding business course that is perfect for wedding florists.
Check out this article for more tips for wedding florists.
Until the next time,
