This article is about my 12 wedding planner marketing tips
Do you have a wedding planner business or thinking of starting one? In this article, I’m sharing 12 wedding planner marketing tips that will help you fast-track your wedding planner business success and get more wedding leads and bookings.
12 Marketing Tips for Wedding Planners
Take a look at these wedding planner marketing tips and start implementing them in your wedding planning business today for better results:
1. Create a professional wedding planning pricing guide for bridal couples to download from your website (I recommend the 4 Package Strategy)
2. Revamp your personal and wedding planner business branding to attract bridal couples that are aligned with your business and that are happy to pay your rates.
3. Update your website to align with your brand and that is attractive to your target audience.
4. Create a strategic wedding planner social media scheduling plan to keep a consistent presence and build up your credibility.
5. Add 1000 words, including specific keywords to every page on your website.
6. Create blog posts on a regular basis to accompany your wedding planning business social media posts and help you show off your past weddings to bridal couples that are actively searching for professional wedding planner near you.
7. Create a tailored email sequence to keep your bridal couples engaged and interested in your wedding planning services until they are ready to buy.
8. Sign up and add your wedding planner business details to the best wedding directories in your City, State, and Country.
9. Collaborate and connect with other wedding vendors and wedding venues and ask them to leave a short review about your wedding planning services on Google and other review sites.
10. Sign up for a wedding expo or venue open day near you to meet and build better connections with bridal couples that are actively looking for a wedding coordinator or wedding planner for their wedding day.
11. Collaborate with wedding bloggers and online magazines to get your wedding services featured.
12. Use Facebook and Instagram Ads to generate leads and bookings for your wedding planning bookings.
Bonus Wedding Planner Marketing Tips
1. Consider starting a YouTube Channel!
If you want to get more wedding bookings and reach your target audience online, you could think about starting a YouTube channel.
Videos are the future of marketing, so if you could include this in your marketing plan, you’ll have more opportunities and more chances for growing your wedding business.
A bonus factor: Embed your wedding Youtube videos to ensure your website does not get too bulky.
2. Offer a better rate for wedding venues!
Wedding venues are centers of influence with brides and carry a lot of weight with who a bride will choose for their vendors.
When you give the wedding venue a better rate for your wedding services, they may add you to their in-house wedding packages, or they may just add you to the supplier’s list as a value add for the venue.
This gives you an excellent opportunity to get on a wedding venue’s and a wedding planner’s preferred vendors list.
Are you using any of these marketing tips with your wedding planning business yet?
3. Think out of the box!
Be Different! Stand Out!
Instead, experiment with unique promotional ideas to market your wedding planning business.
For example, you could include giving a free wedding planning template to every bride that visits your stand at an expo.
Conclusion
I hope these wedding planner marketing tips are helpful.
For those of you that would like help with implementing these wedding planner marketing tips. I’m a wedding VA. (I can do it all for you) and I also offer a unique wedding business course that is perfect for wedding planners.
Look out for more articles for wedding planners
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Top Tips for Starting a Wedding Planner Business
Do you Need to Take a Wedding Planning Course?
Is Wedding Planning a Profitable Business?
Until the next time,
[…] To attract your target brides to your wedding planning business, I recommend following my 12 Marketing Tips for Wedding Planners. […]