If you want to get better results as you promote your wedding business to bridal couples in your area, you will want to concentrate your efforts on 3 easy steps. These 3 steps include social media, blogging, and paid ads.
3 Essential Steps to Promote Your Wedding Business to Your Target Audience
In today’s world, content is the most essential part of any marketing plan. Especially if you want to stand out from the crowd.
There are 3 types of content that I recommend using to promote your wedding business this year. These include blog posts, social media posts, and online ads.
Are you using these essential steps to promote your wedding company?
Step 1 – Social Media Posts
A very obvious and simple way to promote your wedding company to your target audience is with social media posts.
There are several social media platforms that you can use for your wedding business, including Instagram, Pinterest, Facebook, TikTok, Linkedin, Google My Business, and Twitter.
Instagram for Wedding Pros
At the time of writing this article, Instagram is leading the way for most wedding companies.
There are also several ways to use Instagram to promote your wedding business this year, including videos, carousel posts, image posts, and reels.
Facebook for Wedding Pros
Facebook can do more for your wedding business than you probably give it credit for.
There are so many features on this platform that go ignored, including the Facebook Marketplace, Facebook Groups, and Facebook Live.
Step 2 – Promote With a Blog
If you have a wedding business – you need to have a blog and you need to be adding new blog posts to your wedding business blog every week.
Whether you like it or not, SEO is a crucial step if you want to reach your target customers online and there’s no easier way to do this than with blogging.
When a bride-to-be starts her wedding planning journey, she is usually obsessed with details and information about weddings. She will be heading over to Google, typing in all kinds of questions, and hoping to find wedding venues and services that match her wedding ideas and desires.
NOTE – I’m using the word bride here, but there are some grooms-to-be out there that like to research online too.
If you have written a blog post about the things that those bridal couples are searching for in your area, there’s a good chance that your article (and therefore, your website) will feature towards the top of the Google search.
Blogging is a huge topic for discussion and one of the easiest and cheapest ways to promote your wedding business this year.
Again, I go into great detail about this topic in the workbook that you can check out here.
Step 3 – Promote Your Wedding Business With Paid Ads
Organic reach, especially on social media platforms such as Instagram and Facebook has been falling A LOT over the years.
The obvious reason is that they want you to use their Ads services to promote your wedding business.
But, online ads have also been hit in a negative way with the different algorithm updates and IOS issues leaving a lot of wedding pros confused about what to use to promote their wedding business this year.
I have a paid ads strategy that works!
If you want to use paid ads to promote your wedding company to bridal couples near you, Facebook Ads are still the way to go.
But – You need a strategy that works!
Spending money on ads for the sake of doing something is stupid and reckless.
There’s a specific process to follow, including direct offer ads, omnipresence ads, and funnel ads.
Other Ways to Promote Your Wedding Company
There are several other ways to target brides and bridal couples, including PR and Advertising, Email Campaigns, and Online Directory Listings – I have an article below that may be of interest.
Until the next time,
Take care
Nats
