Would you like to know how to start a wedding stationery business without wasting money and time on things that may hold you back or that don’t work?
If you’re starting a new wedding invitation or wedding stationery business, you need to follow a strategic plan to set up your wedding stationery company and your marketing plan.
Wedding Stationery Business Start-Up Costs
When setting up your new business, you will need to consider the start-up costs.
The costs associated with starting a wedding invitation business will base on a number of things, for instance, do you have design software like Photoshop? Do you have the tools you need to start creating wedding stationery?
If you’ve never owned or managed a business or a wedding business before, you could find it really overwhelming and frustrating if you try to start your wedding stationery business on your own.
You will also need to understand sales and marketing. Especially if you want to start promoting and getting new wedding clients from day one.
The startup costs that you will need to have a budget for, include stationery equipement, crafting tools, design software, and of course, a good laptop or PC.
When starting out with your wedding business, you need to keep your costs as low as possible. You will not want to hire staff or jump straight into advertising and marketing if you don’t have a big budget to begin with.
Thankfully there are lots of affordable to promote your new wedding stationery business both online and in person…Let’s explore this further…
How to Start a Wedding Stationery Business From Home
Are you starting your new wedding stationery business from home? Running a wedding business from home is great, but can come with a lot of complications.
The great thing about running a wedding stationery business from home is the amount of money you can save. You will not have to pay out for lease or rent fees, you won’t have big fuel bills every month, and you can work around your lifestyle which is great for those of you with kids.
A negative standpoint for starting a wedding stationery business at home would be the stress that you and your family may incur as you will not have any ‘escape’ from your business. This could negatively impact your relationships at home and also put pressure on you to work when you should be relaxing.
My advice if you want to start a wedding business at home is to set boundaries from day one. Try to have a separate room or office where you can work on your wedding stationery orders that is away from the rest of the home.
Wedding Invitation Business Ideas
Here are some wedding invitation and wedding stationery business ideas to help you create a wedding business that you’ll love:
- Go Digital: A lot of bridal couples are looking to save their $$$$$ and one of the first things they look at is their wedding stationery, especially save-the-dates and wedding invitations.
- Offer Packages and Bundles: A great way to increase your revenue and keep things simple is to offer wedding stationery packages. For instance, you could include digital save-the-dates, digital wedding invitations, digital menus, and even a digital table seating plan for one big price.
- Work with Wedding Planners and Wedding Designers: One of the best ways to ensure you have a steady inflow of orders is to work with local wedding planners and designers. They will hire you for the wedding stationery that they include in their packages.
Running a Wedding Stationery Business
A big part of starting and running a wedding stationery business will be the management. Running a wedding business from scratch is challenging, even if you have past experience.
If you are new to the wedding industry or the business landscape, it might be a good idea to get help from experts or to join a wedding industry-focused networking group.
Wedding business coaches can be very beneficial for startups. They help with important decisions and plans, plus provide you with added support as you build up your new business and find new clients.
I offer wedding coaching for people who want to start a wedding business. If you’d like to learn more about my coaching packages, I have the details on my wedding business coaching services page.
You’re also welcome to reach out to me if you have any curious questions. Here’s my direct email address.
Other Wedding Stationers Near You
I would also like to encourage you to do ample research before you start your wedding invitation business by searching and taking notice of every other wedding stationery company near you.
You do not need to see other wedding stationery businesses near you as competition!
In fact, in my experience, wedding pros that take the time to meet their so-called competition and create personal relationships have managed to go on to create valuable collaborations and longtime connections.
For instance, when one wedding stationer is booked or too busy – they encourage those bridal couples to take a look at their ‘competition’, and vice versa.
Wedding Business Marketing
As a wedding marketing specialist, I would like to end this article with some wedding business marketing tips.
As a new wedding business owner, you need an aggressive marketing plan to ensure your business shows up in wedding stationery and wedding invitation searches.
You will also want to get your social media accounts off the ground quickly. My advice is to get started on this today. (Even if you’re still in the startup/planning stage). Pinterest and Instagram are the best places to start.
Your Wedding Business Marketing Plan
I have a 12 Step Marketing Plan for a Wedding Business that you should definitely consider using as you start your wedding stationery company.
The 12-Step Marketing Plan Steps:
- Get your pricing and packages in order.
- Design your brand and voice to align with your prices.
- Consistent social media posts, including Pinterest pins, Instagram stories and reels, and more.
- Website copy and design to attract and allure your dream clients into scheduling a meeting with you.
- Blog post creation to drive traffic from Google to your website.
- Google ranking factors to keep your wedding business on page one of Google for wedding stationers in your area.
- Email sequence design (including automation) to keep your target brides engaged.
- Ensure your wedding stationery company is top of mind with a strategic online directories plan. For example, you will want to add your business to The Knot and WeddingWire if your venue is in the US.
- Grow more awareness by networking and working on your word-of-mouth strategy.
- Develop an in-person meetings and events strategy to help you sell your wedding stationery products and services to bridal couples during any face-to-face interactions.
- Follow a strategic advertising and PR campaign to get your wedding invitations and stationery featured in printed and online wedding-related platforms, magazines, and blogs.
- Learn the value of Facebook ads for wedding pros that are specifically designed to attract brides and bridal couples to your new wedding business.
Conclusion
When you start a wedding stationery business, whether it’s at home or not, you will need to follow a specific wedding industry-related marketing strategy.
Bridal couples have a unique psychology level that you will need to take into consideration if you want to really capture their attention and get them to take notice of your new wedding stationery business.
Until the next time,
