Do you have a wedding videography business or thinking of starting one? In this article, I’m sharing 12 wedding videography marketing tips that will help you promote your wedding filmmaker business to your target audience.
12 Marketing Tips for Wedding Videographers
Check out these wedding videography Marketing tips that you can start using in your wedding business today:
1. Create a professional wedding videography pricing guide or catalog for your wedding film services.
2. Revamp your personal and business branding to attract your target audience that will happily pay your rates.
3. Update your wedding videography website to align with your brand voice.
4. Set up a strategic social media scheduling plan to keep a consistent presence and build up your credibility.
5. Add 1000 words to every main page on your website and incorporate specific keywords on each page.
6. Start adding blog posts to accompany your wedding videos and help you show off your past weddings to bridal couples that are actively searching for a wedding filmmaker near you.
7. Create a strategic email sequence to keep your prospects engaged and interested in your services until they are ready to buy.
8. Add your wedding videographer details to the best wedding directories in your City, State, and Country.
9. Collaborate and connect with wedding venues and wedding vendors and ask them to leave reviews about your services online.
10. Book a spot at an upcoming wedding expo or venue open day to meet bridal couples in person and create better connections.
11. Send examples of your work to wedding blogs and online magazines to get your wedding videos featured online.
12. Use Facebook Ads and Instagram Ads in a strategic way to generate leads and bookings for your wedding videography business.
Bonus Wedding Videography Marketing Tips
1. Start a YouTube Channel
If you want to boost your wedding filmmaker bookings, you should consider starting a YouTube channel.
Video is the future of online marketing. If you do a search on Google for anything, you will notice how video posts are ranking higher for some search terms, especially wedding videography searches.
A bonus factor: Embedded YouTube videos are great for wedding videographers as they keep your website light. So you can still show off your wedding videos without slowing down your website.
2. Offer to film a free video for wedding venues in your area.
Wedding venues are key players in the wedding industry marketing game. Most of them provide a preferred suppliers list to bridal couples that have booked their wedding at the venue.
This provides a great opportunity for you to get on a wedding venue’s preferred suppliers list. All you have to do is be willing to film some video footage of their wedding venue for them to use for marketing.
Every wedding company is looking for unique content and footage to use for marketing, including wedding venues. It may take up a few hours of your time, but it is so worth it.
3. Think out of the box!
Don’t be like every other wedding filmmaker in your state.
Instead, experiment with unique promotional ideas to market your wedding videography business.
I recently saw one wedding videographer offer an incredible giveaway that I’m sure would have exploded his leads list.
He offered to create a film of the entire wedding planning process for a couple. He would follow them to every meeting, for every dress fitting, and throughout the wedding.
In the end, the couple would get a full-feature documentary of their wedding journey. This is such an epic idea.
Conclusion
I hope these wedding videography marketing tips are helpful.
If you’re looking for more wedding filmmaker education and course. Matt ‘WhoisMatt’ Johnson is the guy to check out. He has an incredible YouTube channel that is packed with wedding videography tips and gear recommendations.
For those of you that would like help with implementing these wedding videography marketing tips. I offer a unique wedding business course that is perfect for wedding videographers and I’m also available as a wedding VA. (I can do it all for you)
Until the next time,
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