Do you have a wedding DJ business or a wedding entertainment business or thinking of starting one? In this article, I’m sharing 12 wedding DJ marketing tips that will help you get wedding DJ inquiries and bookings from your target audience.
12 Marketing Tips for Wedding DJs
Take a look at these wedding DJ Marketing tips and start implementing them in your wedding DJ business today for better results:
1. Create a professional wedding DJ guide for bridal couples or create a catalog for each wedding DJ package that you have available. (I recommend the 4 Package Strategy)
2. Revamp your personal and wedding DJ business branding to attract bridal couples that are aligned with your business and that are happy to pay your rates.
3. Update your wedding DJ website to align with your brand and that is attractive to your target audience.
4. Create a strategic wedding DJ social media scheduling plan to keep a consistent presence and build up your credibility.
5. Add 1000 words, including specific keywords to every page on your website.
6. Create blog posts on a regular basis to accompany your wedding DJ videos, podcasts, and social media posts and help you show off your past weddings to bridal couples that are actively searching for professional wedding DJs near you.
7. Create a tailored email sequence to keep your bridal couples engaged and interested in your wedding DJ services until they are ready to buy.
8. Sign up and add your wedding DJ business details to the best wedding directories in your City, State, and Country.
9. Collaborate and connect with other wedding vendors and wedding venues and ask them to leave a short review about your wedding DJ services.
10. Sign up for a wedding expo or venue open day near you to meet and build better connections with bridal couples that are looking for a wedding DJ for their wedding day.
11. Collaborate with wedding bloggers and online magazines to get your wedding DJ services featured.
12. Use Facebook and Instagram Ads to generate leads and bookings for your wedding DJ business.
Bonus Wedding DJ Marketing Tips
1. Consider starting a YouTube Channel!
If you want to get more wedding DJ bookings and reach your target audience online, you should consider starting a YouTube channel.
If you do a search on Google for a wedding DJ, you will notice how video posts are ranking higher for some search terms, especially with those wedding DJs that show off their services with videos.
A bonus factor: Embed your wedding DJ Youtube videos to keep your website light.
2. Offer a better rate for wedding venues!
Wedding venues will always be the first stop for bridal couples. Most of them send a preferred vendors list to their bridal couples once they have booked their venue.
When you give the wedding venue a better rate for your wedding DJ services, they may add you to their in-house wedding packages, or they may just add you to the supplier’s list as a value add for the venue. This gives you an excellent opportunity to get on a wedding venue’s preferred vendors list.
Every event needs music or sound of some sort, so if you’re in a venue’s good books, you could also end up getting more event bookings on top of your wedding bookings.
3. Think out of the box!
Don’t be like every other wedding DJ!
Instead, experiment with unique promotional ideas to market your wedding DJ business.
You can also check out this other article about various advertising tips for wedding DJs.
For example, you could include a photo booth in your packages, or maybe a USB with all of their special songs from their wedding day.
I’ve seen some wedding DJs take photographs of guests dancing away on the dance floor when the photographer is too busy with the bridal couple which I’m sure the bridal couple will really appreciate as a value adds to your wedding DJ packages.
Conclusion
I hope these wedding DJ marketing tips are helpful.
For those of you that would like help with implementing these wedding DJ marketing tips. I’m a wedding VA. (I can do it all for you) and I also offer a unique wedding business course that is perfect for wedding DJs.
Until the next time,
