This article is about how to start a bridal makeup business
Would you like to know how to start a bridal makeup business without wasting all of your time and money on things that don’t work?
If you’re starting a new bridal makeup artist business or bridal beauty business that includes makeup as part of your service offering, you need to follow a strategic plan to set up your bridal makeup company and your marketing plan.
Bridal Makeup Business Start-Up Costs
When setting up your new bridal makeup business, you will need to consider the start-up costs.
The costs to set up your new bridal makeup business will be based on the following: do you have the equipment, tools, and products needed to do makeup for brides on their wedding day? Do you have transport to get to the wedding venue?
If you’re new to the bridal business world, you could find it really overwhelming and frustrating if you try to start your bridal makeup business on your own.
One of the main things you will need to know and understand is wedding sales and marketing. Especially if you want to start promoting and getting new bridal clients from day one.
The startup costs that you will need to have a budget for, include makeup, makeup brushes, makeup tools, a phone, and a laptop.
When starting out with your bridal makeup business, you need to keep your costs as low as possible. You will not want to hire staff or jump straight into advertising and marketing if you don’t have a big budget.
Thankfully there are lots of affordable ways to promote your new bridal makeup business both online and in person…Let’s explore this further…
Bridal Makeup Business Ideas
Here are some bridal makeup artist and bridal beauty business ideas to help you create a bridal business that you’ll love:
- Offer Packages and Bundles: A great way to increase your revenue and keep things simple is to offer bridal packages. For instance, you could include the bride and her bridesmaid’s makeup in one package.
- Work with Wedding Planners: One of the best ways to ensure you have a steady inflow of bookings is to work with local wedding planners and venues. Some planners have their own wedding packages and include hair and makeup in that package.
- Team up with a Hairdresser: If you only offer makeup for brides, it would be a great idea to team up and collaborate with a local bridal hairstylist and create a package that includes both makeup and hair.
- Offer a Free Trial: I know a lot of you will be put off by this, but I’m a big fan of ‘seducing’ people with freebies. There’s no better way to connect and show off your makeup abilities than with a free bridal makeup trial.
Running a Bridal Makeup Business
A big part of starting and running a makeup business will be its management. Running a wedding business from scratch is challenging, even if you have past experience.
If you are new to the wedding industry or the business landscape, it might be a good idea to get help from experts or to join a wedding industry-focused networking group.
Wedding business coaches can be very beneficial for startups. They help with important decisions and plans, plus provide you with added support as you build up your new business and find new clients.
I offer wedding coaching for people who want to start a wedding business. If you’d like to learn more about my coaching packages, I have the details on my wedding business coaching services page.
You’re also welcome to reach out to me if you have any questions. Here’s my direct email address.
Other Bridal Makeup Artists Near You
I would also like to encourage you to do ample research before you start your bridal makeup business by searching and taking notice of every other bridal makeup company near you.
You do not need to see other makeup artists near you as a competition!
In fact, in my experience, wedding pros that take the time to meet their so-called competition and create personal relationships have managed to go on to create valuable collaborations and longtime connections.
For instance, when one bridal makeup artist is booked or too busy – they encourage those bridal couples to take a look at their ‘competition’, and vice versa.
Wedding Business Marketing
As a wedding marketing specialist, I would like to end this article with some wedding business marketing tips.
As a new wedding business owner, you need an aggressive marketing plan to ensure your business shows up in bridal makeup and bridal beauty searches.
You will also want to get your social media accounts off the ground quickly. My advice is to get started on this today. (Even if you’re still in the startup/planning stage). Pinterest and Instagram are the best places to start.
Your Wedding Business Marketing Plan
I have a 12 Step Marketing Plan for a Wedding Business that you should definitely consider using as you start your bridal makeup company.
The 12-Step Marketing Plan Steps:
- Get your pricing and packages in order.
- Design your brand and voice to align with your prices.
- Consistent social media posts, including Pinterest pins, Instagram stories and reels, and more.
- Website copy and design to attract and allure your dream clients into scheduling a meeting with you.
- Blog post creation to drive traffic from Google to your website.
- Google ranking factors to keep your wedding business on page one of Google for bridal makeup artists in your area.
- Email sequence design (including automation) to keep your target brides engaged.
- Ensure your bridal makeup company is top of mind with a strategic online directories plan. For example, you will want to add your business to The Knot and WeddingWire if your venue is in the US.
- Grow more awareness by networking and working on your word-of-mouth strategy.
- Develop an in-person meetings and events strategy to help you sell your bridal makeup services to brides during any face-to-face interactions.
- Follow a strategic advertising and PR campaign to get your bridal makeup services featured in printed and online wedding-related platforms, magazines, and blogs.
- Learn the value of Facebook ads for wedding pros that are specifically designed to attract brides and bridal couples to your new wedding business.
Conclusion
I hope you enjoyed this article about how to start a bridal makeup business. Whether it’s your first business or not, you will need to follow a specific wedding industry-related marketing strategy.
Brides have a unique psychology level that you will need to take into consideration if you want to really capture their attention and get them to take notice of your new bridal makeup business.
Read more articles for bridal makeup artists.
Until the next time,
