This article provides you with a 3-part welcome email sequence for wedding photographers.
If you’re a wedding photographer looking to get more leads and bridal meetings booked on your calendar, I recommend using your pricing guide or packages as a lead magnet.
When a bride or bridal couple enters their details into the form that you embed on your website, they’ll automatically receive your pricing guide, but with that will be an automated email sequence.
I recommend this 3-part welcome email sequence for wedding photographers!
Email 1: Thank You Email
Subject Line: Thank You for Downloading Our Pricing Guide
Dear [Bridal Couple’s Name],
Thank you for downloading our pricing guide. We’re thrilled that you’re interested in our wedding photography services, and we’re excited to help you capture beautiful memories on your special day.
We know that planning a wedding can be overwhelming, so we want to make the process as smooth and stress-free as possible for you. We’re here to answer any questions you may have and guide you through the booking process.
Here’s the link to Download our pricing guide.
Please feel free to reply to this email if you have any questions or would like to schedule a consultation.
Warm regards, [Your Name]
Email 2: Introduction Email
Subject: Get to Know Us: Our Approach to Wedding Photography
Dear [Bridal Couple’s Name],
We hope you’re finding our pricing guide helpful in your search for a wedding photographer. We know that choosing the right photographer is an important decision, and we want you to feel confident in your choice.
At [Your Business Name], we believe that wedding photography should be a reflection of your unique story and style. We take a photojournalistic approach to capture candid and authentic moments throughout your day. We also prioritize creating beautiful portraits that showcase your love and personality.
We’d love to learn more about your wedding vision and how we can help you bring it to life. Please let us know if you have any questions or if you’d like to schedule a consultation.
Warm regards, [Your Name]
Email 3: Follow-Up Email
Subject: Final Reminder: Book Your Wedding Photography with Us
Dear [Bridal Couple’s Name],
We hope you’re doing well and that your wedding planning is coming along smoothly. We just wanted to remind you that our calendar is filling up quickly, and we’d love to reserve your date for you.
As a reminder, our photography services include [insert a brief description of your services]. We also offer customizable packages to fit your unique needs.
We understand that choosing a wedding photographer is a big decision, and we want you to feel completely confident in your choice. Please let us know if you have any questions or if you’d like to schedule a consultation.
Thank you again for considering [Your Business Name] for your wedding photography needs. We look forward to hearing from you soon.
Warm regards, [Your Name]
Alternative Option for Email 3
This is a great option for those of you that don’t want to push the sale in your welcome email sequence.
Subject: Final Reminder: Book Your Free Consultation
Dear [Bridal Couple’s Name],
We hope you’re doing well and that you’re having fun planning your wedding. We just wanted to reach out to invite you to book a FREE no obligation call with us this week sometime.
We understand that choosing a wedding photographer is a big decision, and we want you to feel completely confident in your choice – so a quick relaxed chat over the phone or on a zoom call may be the best way to unpack our services and provide you with the opportunity to ask us any questions and share your wedding ideas and vision.
Here’s a link for you to book your call with us on a day and at a time that suits you best.
Thank you again for considering [Your Business Name] for your wedding photography needs. We look forward to hearing from you soon.
Warm regards, [Your Name]
Tailor This 3-Part Welcome Email Sequence For Wedding Photographers
Every wedding photographer or photography business is different and has its own unique style and tone.
I recommend using this 3-part welcome email sequence as a template for your wedding photography business and editing it to align with your style and personality.
Pricing Guide Template
If you’re stuck on the pricing guide aspect of this lead magnet idea. I have a free pricing guide template that you can download for free.
It’s a Canva template – so you can literally edit and tailor it to suit your brand, including brand colors, fonts, images, etc.
Automated Email Platforms
Here’s a quick list of the automated email sequence platforms that I recommend for wedding photographers…
- Convertkit
- GetResponse
- HoneyBook
- Dubsado
- Mailerlite
Conclusion
I hope you found this quick-read article about my 3-part welcome email sequence for wedding photographers useful.
If you need more guidance and advice – I’d be happy to help! I offer wedding pricing consultations, where I go over all of this, specifically aligning everything to your wedding photography business.
Please reach out to me for more details.
More Articles For Wedding Photographers
I am continuously updating this wedding business blog with more articles for wedding photographers, so be sure to bookmark this page > Wedding Business Tips for Wedding Photographers
Until the next time,
