If you’re a wedding professional or wedding venue owner aiming to attract premium clients and confidently charge what you want, you’re in the right place.
My work is centered on helping you design pricing and packages that truly reflect your value and resonate with your ideal clients. I also help automate your lead flow—so you can enjoy more ease, profit, and joy in your business.
My experience in the wedding industry stems back for almost two decades, starting with my wedding planning adventures back in 2009. From there, I ventured into the wonderful world of bridal fairs, digital magazine creations, blogging, wedding directories, and wedding business web design and SEO.
In 2017, after having my fourth mini-me, I decided to pivot and move into the wedding business coaching arena with a focus on wedding business marketing and pricing and from there, all sorts of amazing doors and opportunities have opened up for me.
Since then, I’ve worked with wedding pros, venues, and wedding marketing agencies from all over the globe, helping them see their true potential, raise their prices, create intuitive systems and workflows, and ultimately set themselves up for even more success!
My approach to wedding pricing, sales, and marketing is not the ‘norm’ and on top of that – sprinkle in all of my unique ‘soulful’ coaching tactics… I’m definitely not for everybody!
But if you’re open to thinking outside of the box and like the idea of forward-thinking, unique concepts, and looking beyond what everybody else is doing – you’re in the perfect place!
Understanding Your Ideal Clients
Every bridal couple is unique, with their own personality, priorities, and decision-making style. I dive deep into bridal couple psychology and personality types to help you tailor your offers in a way that speaks directly to your dream clients’ hearts and minds.
By aligning your packages with these personality insights, you reduce overwhelm—for both you and your clients—and make the booking process naturally easier and more intuitive.
The Four Package Strategy
At the heart of my approach is the Four Package Strategy—a framework that clarifies your offerings into four distinct investment levels. Designed specifically for premium bridal clients, these packages provide clear choices that fit different desires and expectations while gently guiding couples to the best fit for their celebration.
This clarity simplifies decisions, builds trust, and positions you as the RIGHT CHOICE!
Strategic Pricing Techniques
Pricing isn’t just a number; it’s a powerful communication tool. I teach advanced strategies like price anchoring to make your mid-tier and premium packages stand out as irresistible options. Alongside that, I provide custom pricing tools to help you calculate your costs, profits, and ideal pricing tiers so you can stop guessing and start pricing with confidence.
Automated Lead Systems
To grow sustainably, you need more than just great packages—you need a system that works for you around the clock. I guide you in setting up a unique automated lead generation and nurturing systems that attract, engage, and convert your ideal bridal clients without burning you out.
This automation frees you up to focus on delivering exceptional wedding experiences and building deeper client relationships.
My approach goes beyond traditional tactics.
I incorporate wealth activation methods and soulful coaching to help you break free from anything that is holding you back, so you can rise up, get out of your own way and fully step into the abundant version of yourself needed for lasting success.
This soulful layer ensures your business growth feels perfectly aligned and fulfilling!
After just one coaching call with me – You’ll feel inspired, motivated, and thinking about your wedding business and pricing with a whole new frame of mind!
Ready to Transform Your Wedding Business?
If you’re ready to stop second-guessing your pricing, create packages that sell themselves, automate your lead flow, and unlock your true earning potential—let’s connect!
I’m here to help you build a PROFITABLE wedding business that fully aligns and attracts your dream clients and that feels as extraordinary as the love stories you help create.