This article is about the things you should do to boost your wedding business
Are you looking for ways to boost your wedding bookings and grow your business? Well, you’ve come to the right place because I’m going to share 12 steps to help you achieve just that.
Would you like to know how to simplify your wedding business marketing and sales processes to streamline your lead generation and booking system?
I’ve said it before and I’ll be repeating it again and again.
12 Ways to Boost Your Wedding Bookings
- Update your branding – align your brand with your pricing to attract the right bridal clients
- Update your pricing – set your prices and packages to align with the clients you wish to work with
- Consistently post on social media – aggressive marketing is essential if you want to boost your wedding bookings
- Ensure your website is up-to-date – your website should be the tool where bridal couples take action of some sorts
- Start blogging – this is the quickest way to get your website ranking high on Google and other search engines
- Use Google Search Console – submit your posts and pages to ensure they are indexed on Google
- Set up lead capture forms and automated email marketing sequences – build your email list to engage and follow up
- List your business with the best directory websites – get essential backlinks, and align your business with the best
- Ask for referrals – this is the easiest way to boost your wedding bookings
- Attend in-person events – bridal couples need to meet you face-to-face if you want them to trust you
- Start advertising and using the power of PR – submit your real weddings to wedding blogs and magazines
- Use Facebook and Instagram Ads – boost your wedding bookings with strategic ads
3 Levels to Boost Your Wedding Business
I’ve divided the 12 steps to get more wedding leads and bookings into three levels:
- Open for Business
- Authority and Credibility
- The Extra Mile
Is Your Wedding Company Open for Business?
When a bride or groom starts their online wedding planning journey – will they find your wedding business?
Do you have an up-to-date logo and cohesive brand?
Is your website representing your business in the best light?
I’ve seen so many wedding professionals start their wedding business off brilliantly, but they’re forgetting to ensure that their foundation is set up and strong before moving on to other areas of marketing.
For instance – they start with Facebook ads for lead generation but haven’t even set up an email sequence, or they submit an article for publishing in a magazine without having their website set up.
These are fundamental mistakes that you need to avoid if you really want to boost your wedding bookings.
Once you have established the basics of the first four steps, you can then progress to the next set of steps for building your authority and credibility in the wedding business space.
Does Your Wedding Business Have Authority and Credibility?
Have you started writing blog posts about weddings on a consistent basis?
Are you using Google Search Console?
Do you have a good online presence?
If you want to book more weddings – you will want to build a good and strong reputation in your local wedding industry. You can establish this quite easily in your industry and with brides-to-be – but there’s an extra step you need to look at:
Establishing E.A.T with Google!
E stands for Expertise
A stands for Authority
T stands for Trustworthy
Just like you need to showcase your expertise, authority, and trustworthiness to potential bridal couples – you need to do the same with your website if you want Google to rank your website.
I’ll do another article on this next week so be sure to check out the blog area for that post. Establishing authority and credibility will be the best thing you can do for your wedding business (in my opinion)
Are you Going the Extra Mile?
There are tons of wedding business marketing coaches and strategists offering great programs and courses for you to take. Take a look at The Wedding Business Expo for more ideas.
With my coaching program – I like to include an extra four steps to capitalize on wedding business growth – this part of the 12-step process is called The Extra Mile and covers steps such as referrals, in-person events, and paid ads.
Once you’ve established that you are open for business and have the necessary authority and credibility, you can move on to The Extra Mile steps, which will drastically push your wedding lead generation and booking potential through the roof.
Disclaimer – trying to do steps 9 to 12 without setting up steps 1 to 8 is a big mistake, and I cannot guarantee that you will get the same results for your wedding business.
Find Out More
Would you like to know more about my 12-step coaching program? Take a look at my affordable wedding business coaching packages or you are welcome to contact me directly at nats@weddingbusinesspro.com.
Conclusion
Boosting your wedding bookings takes strategic planning and a step-by-step approach. With the right mindset and tools, you can grow your business and achieve the results you desire. So what are you waiting for? Start implementing these steps today and see your wedding bookings soar!
I have given you the necessary ingredients in the list at the top of this article, so you have no excuses! Start today!
If you need help with implementing any of those steps, or if you would like someone to guide you through it all – click here.
Until the next time,
Take care!
