If you own a wedding business of any kind, including a wedding venue business, a wedding DJ business, a wedding photography business, or any other kind of wedding-focused business, you need to read the information contained in this brand awareness for your wedding business article.
Below you will find 3 essential brand recognition strategies that you need to start using or improve on if you want to build up brand awareness for your wedding business.
3 Strategies to Increase Brand Awareness for Your Wedding Business
Brand awareness and brand recognition start with you! You’re the brand of your wedding business!
Branding is more than your logo, the fonts, or the color theme used on your wedding business artwork and website. It’s the soul of your wedding business.
Here are the 3 essential brand recognition strategies I recommend to every wedding business:
#1 Your Online Marketing Strategy
The first and most obvious brand awareness strategy for wedding pros is your online marketing strategy.
If you want to target newly engaged couples or target brides, you will need a strategic online marketing plan.
Keep this as simple as possible!
Don’t try to do everything too quickly. If you do too many things too quickly, you could burn out and ruin the progress you’ve already made.
Here’s a list of online marketing strategies to help you reach more of your target brides and build up brand awareness for your wedding business:
- Ensure your wedding website is SEO optimized and ranking on Google for local searches
- Start using content marketing like a blog on your website
- Create a Pinterest account and start adding pins that send traffic to your blog/website
- Consistently post content on Instagram, Facebook, TikTok, and any other social media platform you like to use.
- Use Facebook Groups to grow brand awareness for your wedding business by answering questions, providing support, and sharing valuable information.
- Add your wedding business to the best wedding directories in your part of the world. For example, The Knot, WeddingWire, Easy Weddings, UK Bride, Pink-Book, Here Comes the Guide, Hitched, etc
There are several online marketing strategies that will help increase brand awareness for your wedding business, but I recommend you get these right before looking at any other advanced online marketing strategies for wedding pros.
#2 Your In-Person Strategy
You are the driving force for your brand and if you really want to grow and build more brand awareness for your wedding business, you need to get out there and meet your target audience in person.
Here are some in-person brand awareness strategies to help with brand awareness for your wedding business:
- Join networking groups in your local area – they do not have to be wedding-industry-specific groups, even your local small business networking groups offer a lot of value and can provide more brand awareness for your wedding business.
- Exhibit at wedding expos and bridal shows in your area. This is a great way to meet target brides and bridal couples and get your wedding business in front of them.
- Arrange to meet other wedding suppliers for coffee. Build up relationships and real connections with other wedding pros in your area.
- If you’re a wedding supplier, ask for a venue tour at your local wedding venues. This is a great way to introduce yourself to key players in the industry and get your wedding business on the map.
#3 Your PR/Advertising Strategy
My final brand awareness strategy for wedding pros is your PR/advertising strategy. In my 12-Step Coaching Program for Wedding Pros, your PR and Advertising Strategy is one of the steps in my Extra Mile Section.
Wedding business owners and wedding pros that go the extra mile reach their goals quicker!
Below you’ll find a selection of ways that you can go the extra mile and build more brand awareness for your wedding business:
- Write guest posts on other wedding suppliers, wedding venues, and wedding magazines’ websites. This will help to reach a wider target audience quickly.
- Submit your real weddings to every magazine.
- Build up your reputation with word-of-mouth referrals.
- Start using a strategic Facebook, Instagram, Pinterest, or Google Ads Campaign
- Write a book or how-to guide for your target brides to download from your website or sell on Amazon.
- Wear branded merch to every meeting and networking group.
- Sponsor prizes and offer giveaways at events
- Advertise in local publications
- Ask to leave your business cards/brochures at bridal shops, venues, etc.
- Add a ‘preferred suppliers’ page to your website. Most wedding suppliers you add to your preferred supplier’s page will reciprocate by adding your business to their website.
Conclusion
If you want to build brand recognition and brand awareness for your wedding business, you need to ensure you have the 3 brand awareness strategies in this article set up and in place.
You are the driving force behind your wedding business brand.
You don’t have to put your face everywhere or start dancing around like a chop on Instagram Reels or TikTok videos, but you do need to take action and ensure your brand shows up wherever newly engaged bridal couples and brides hang out.
Until the next time,
