This article is about Facebook advertising tips for wedding filmmakers.
Some of you may have tried some of these Facebook advertising methods already and failed to see any results or return on investment.
This may be because you jumped straight into advertising on Facebook before your wedding filmmaker business was ready.
There are several steps that need to be implemented and in place before you start advertising your wedding video business to your target audience with Facebook Ads.
1. Is Your Pricing and Branding Aligned?
2. Have you optimized your website and Social Media Accounts?
3. Are you adding optimized articles to your website every month?
4. Do you have a good online presence?
5. Have you set up an automated lead-generating system, including email sequences?
6. Do you have a system for collecting venues, vendors, and past client referrals?
7. Are you taking part in expos?
8. Have you reached out to any wedding blogs or online magazines to feature your past weddings?
If your wedding filmmaker company is new, I strongly urge you to get these steps in place before paying for any Facebook ads.
3 Reasons Why Your Facebook Advertising for Wedding Filmmakers is Failing:
1. You’re using the wrong Facebook Ads settings
2. You may be following the wrong strategy
3. Your target audience does not trust your business yet
I know the last one sounds harsh. But it’s so true.
Your wedding business needs to have a great online presence, it needs to have a good name, and it needs to have great reviews and a good portfolio.
Facebook Advertising Tips for Wedding Filmmakers for Better Results
My 5 Ad Strategy
Omnipresent Ad – This is a Facebook Ad that runs every month and is designed to build up your online presence in a subconscious way.
Newly Engaged Ad – This ad runs for one week every month and is designed to get Newly engaged couples to notice your wedding videography business.
Direct to Website Ad – The direct to website Ad runs for one week every month. This ad is designed to get more visitors to your website to read your blog posts.
Lead Gen Ad (For Facebook) – Also runs for one week every month and is designed to get more visitors to your website to download your packages.
Lead Gen Ad (For Instagram) – runs in the last week of every month and is designed to grow your following on Instagram and get more leads onto your email list.
Please Note
If you want to start using Facebooks Ads to promote your wedding filmmaker business, you need to ensure the first 11 steps are in place first. (Paid Ads is the 12th step)
I’ve been running Facebook Ads for wedding companies for years and I’ve seen it time and time again.
Those that have these steps in place do so much better with Facebook and Instagram Ads compared to those that don’t.
Conclusion
If you’d like to know more about how you can set up these 12 steps for your wedding video business, check out my Wedding Business 24 Course.
I teach this effective Facebook Ads Strategy in the course.
If you’d like to grow your wedding filmmaker company, check out one of the wedding videography experts featured on this site: Matt ‘WhoisMatt’ Johnson.
Here’s another article that you might find useful > 12 Wedding Videography Marketing Tips
Until the next time,
