19 Ways to Promote Your Bridal Makeup Business at a Bridal Show in 2024.

This article is about how to promote your bridal makeup business at a bridal show.

If you own a bridal makeup artist business and you’re planning to take part in a wedding expo or bridal fair, you may find these bridal makeup advertising and promotion tips useful.

How to Promote Your Bridal Makeup Business at a Bridal Show

Here are 18 ways that you can easily promote your bridal makeup services at a bridal show or wedding expo.

1. Use live models to show off your bridal makeup skills.
2. Set up your wedding expo stand to represent what it would be like for a bride on the day of her wedding. For example, you could bring along a makeup stylist chair, stand-up lighting, and your makeup gear.
3. Create a vibe by making up some of the vendors at the bridal show or one of the wedding venue owners or coordinators.
4. Display before and after images.
5. Run a competition to win your bridal makeup services.
6. Dress the part. Branded gear always works well for bridal makeup artists.
7. Create a leads capture form to display on your bridal expo table.
8. Offer a free tool (eg. checklist) to download in exchange for their name and email address.
9. Give out free makeup samples.
10. Run a special bridal show offer.
11. Use professional lighting to show off your wedding expo stand.
12. Give each bride a ‘Bride-to-be’ sash that clearly displays your bridal makeup business logo.
13. Team up with a local bridal hairstylist to combine packages or a special offer for the bridal expo.
14. Connect with the wedding venue owners before and after the event.
15. Offer to buy a coffee for a wedding vendor that you’ve never met before.
16. If there’s a bridal fashion show taking place during the expo, offer to do the makeup for the models.
17. Sponsor a prize.
18. Use branded banners and signage.
19. Sell makeup products to attract brides to your table.

Do You Have a Bridal Makeup Pricelist?

One of the most important things you can do before you promote your bridal makeup business at a bridal show is to ensure your bridal makeup price list is updated.

You don’t have to print out new pricelists, just create a downloadable copy that brides can easily download from an email. (see below for more details)

Bridal Makeup Prices

Here’s a quick bonus tip for bridal makeup artists looking for ways to promote their bridal makeup business at a bridal show.

Instead of printing out your bridal makeup prices on a flyer, create a downloadable pricing guide for your bridal makeup services. The guide can include details of each service, your packages, and your bridal makeup prices.

Whenever a bride shows an interest in your bridal makeup business. Invite them to add their details onto a simple lead capture form on your laptop or tablet.

Once they have added their details, your bridal makeup prices guide will be automatically sent to their inbox for them to download and print off for their wedding planning folder.

This is a great way to get more bridal leads and grow your email list. 

You can then create a nurturing email sequence that naturally attracts brides to your bridal makeup business and encourages them to find out more or schedule a meeting to discuss their wedding and bridal makeup ideas in more detail.

If you don’t know how to set up an automated pricing guide email system like this, I can help! Get in touch for more details.

Bridal Makeup Pics

I’ve mentioned it in my list above, but I wanted to elaborate on the importance of before and after bridal makeup pics for bridal makeup artists that want to generate more bookings from a bridal show.

A lot of brides respond better to visual marketing than anything else. By displaying your before and after images from past weddings, a bride can clearly see how good your bridal makeup services are.

There are several ways to display your bridal makeup pics at a bridal show. You could place the before and after bridal makeup pics in beautiful picture frames. 

You could also display them as a slideshow on a digital monitor, or you could use a laminator and place them into a flip folder.

Other Ways to Promote Your Bridal Makeup Services

Here’s another article about how to market your wedding business at a wedding expo that has some other tips that may help promote your bridal makeup business at a bridal show.

Conclusion

I hope you find my tips for promoting your bridal makeup business at a bridal show useful.

If you’re just starting a bridal makeup business or looking for other ways to grow your mature bridal makeup artist company, I recommend taking a closer look at Kerry Curl Coaching. 

Kerry is a bridal makeup artist mentor and the founder of The Bridal Business Academy. She helps wedding hair and makeup stylists build a profitable bridal beauty business and has some incredible tips to share.

If you’d like to read more articles on this topic, check out below:

Bridal Makeup Advertising Tips

Marketing Strategies for Bridal Makeup Artists

Until the next time,