It’s easy to market your wedding business on Pinterest, but for some reason, a lot of wedding companies don’t do it.
If you’re not using Pinterest to market your wedding business – you could be leaving a lot of money on the table.
Brides love Pinterest!
It’s Easy to Market Your Wedding Business on Pinterest
To get started, create a business account on Pinterest and claim your website.
I’m not going to go into the nitty-gritty of how to set up your Pinterest account. However, if you need assistance with setting up your account – here’s a great resource.
This is the guide I followed when I first got started with Pinterest and what I follow for my Pinterest Management Clients.
This Pinterest Guide shows you every step to take to set up your Pinterest account for maximum results.
Pinterest for Wedding Photographers
As a wedding business copywriter, part of my job involves writing articles for wedding photographers.
The best way to drive traffic to the blog posts/articles that I write for wedding photographers is via Pinterest.
Pinterest is a search engine and brides love to do their wedding planning research on the platform.
They will search for terms like ‘Best Wedding Photographer Near Me’ and ‘Top Wedding Photographers in New York’
If you set up your Pinterest Pins correctly, using specific keywords, you can easily drive a ton of traffic to your website and blog via Pinterest.
If you’d like to know more about using Pinterest to market your wedding photography business – I’d recommend taking a look at Second Fiddle.
Second Fiddle is an awesome wedding photography marketing company that specializes in wedding photography blogging and Pinterest.
How to Post Pins on Pinterest Consistently
It’s easy to lose focus and stop marketing your wedding business on Pinterest.
Especially when you get busy with weddings and other marketing strategies.
The best way to post pins on Pinterest consistently is by signing up for a Pinterest scheduling tool like Tailwind.
Tailwind is the best Pinterest scheduling tool for wedding professionals.
I have a $15 voucher for any wedding pros that would like to test drive Tailwind as a Pinterest scheduler for their wedding business.
Here’s a list of scheduling tools that offer Pinterest scheduling:
- Canva
- Loomly
- Pallyy
- Hootsuite
- Sprout Social
If you’d like to see more wedding business tools that will help you market your wedding business on Pinterest – I have a great resource: 100+ Wedding Business Tools
Quick Tip
To create the right-sized Pinterest pins to post to your wedding business Pinterest account – the easiest way is to:
- Create new pins using Canva templates
- Copy and Resize existing images in Canva to the recommended Pinterest pin size.
Pinterest Pins should be 735 x 1102 px
How to Market Any Wedding Business on Pinterest
I’ve mentioned marketing a wedding photography business on Pinterest above, but for any other wedding pros looking for ways to market your wedding business on Pinterest – Here are my 10 Steps to Market and Promote Your Wedding Business on Pinterest
10 Steps to Promote Your Wedding Business on Pinterest
- Create 10 Pinterest Templates for your wedding business using a tool like Canva or any other design service.
- Create 30 Pins that align with the information on your website.
- Sign up for a scheduling tool like Tailwind (if possible). If you can’t sign up for a scheduling tool today – you’ll have to do this manually from your Pinterest account.
- Create 10 Pinterest Boards on your account that align with your wedding business
- Schedule a Pin for the next 30 days. If you’re using Tailwind, you can add the same pin to various boards at the same time and spread them out over 2-3 months.
- Ensure each Pin has optimal text with specific keywords describing the image and your business. You will also need to add a title, an Alt tag title (your main keyword), and a link to your website.
- Add the Pinterest plugin to your website (if possible) and ensure any images on your website can be pinned.
- If you have the budget – start using Pinterest Ads to promote your pins to your target audience.
- Tailwind users can also join relevant Pinterest group boards and promote their pins to a wider audience.
- And Finally, Keep on top of your analytics. You will notice the pins that do well and the ones that don’t. Use this as a guide to help you create pins in the future.
Marketing a Wedding Business on Pinterest Conclusion
To summarize: If you’re looking for ways to market your wedding business on Pinterest, you have to start with optimizing your Pinterest account.
Use local SEO strategies to ensure your account has the best keywords and location keywords that your local brides will be searching for on Pinterest.
For example, ‘Wedding Photographer in New York’
Ensure your profile has a good image that reflects your brand and update your account description using the relevant keywords.
Create at least 10 Pinterest Boards that align with your business and start adding at least 30 pins to those boards every month.
The more the merrier!
And finally, remember to link your pins back to your website and your blog posts.
I hope you have found these quick tips on how to market your wedding business on Pinterest useful.
Please feel free to reach out to me for any further guidance or advice.
Until the next time,
