Although I know a thing or two about wedding business marketing now.
That wasn’t the case when I started my first wedding business back in 2009!
And so, to help those of you just starting out – here are some easy marketing ideas for wedding professionals.
Marketing Ideas for Promoting Your Wedding Business
If you’re looking for easy wedding marketing ideas for promoting your wedding business.
You’re in the right place!
In this article, I’m sharing several easy ways to market your wedding company to your target audience.
Try These Marketing Ideas for Wedding Professionals Today
Below you’ll find easy marketing ideas that wedding professionals can use to build and grow their wedding business.
Plan Out Your Wedding Marketing Ahead of Time
It’s easy to get lost in the world of wedding marketing. You could easily throw money away if you advertise and market your wedding business in the wrong places.
The best way to ensure you are spending your marketing budget in the right place is to plan it out ahead of time.
Create a Wedding Business Marketing Plan
Get clear and focused on your target audience and what attracts them to your products and services.
One of the best ways to outline your goals is with a personalized wedding business marketing plan for your company.
The 12-Step Marketing Plan introduces a strategic step-by-step plan that will continuously attract bridal leads.
All 12 steps are categorized into 3 smaller marketing sections:
- Open for Business
- Authority and Credibility
- The Extra Mile
Would you like to know more about my unique 12-Step Marketing Plan?
I have several articles about marketing for wedding pros that you can read on my blog.
Or you can take a look at my wedding business coaching programs.
Advertise on Wedding Directories Like The Knot and WeddingWire
If you have a marketing budget for your wedding business. A great and easy marketing idea that wedding professionals can use to get more wedding leads is wedding directory listings.
Wedding Directories like The Knot and WeddingWire are great wedding-focused website directories that you can easily sign up for.
If you don’t have the funds to sign up for top wedding directories like The Knot and WeddingWire. Try some of the smaller sites to get started.
Get Published in Wedding Magazine Publications
Getting your wedding business featured in a wedding magazine is easier than you think! Publicists need editorials and articles to fill their magazines, and love to promote their local vendors and venues.
To get published in a wedding magazine, you will need to be willing to go the extra mile.
Collate your best images and share all the details from a wedding that really sets you apart from the competition.
The first time you try to get your wedding business published in a wedding magazine – it might fail!
Don’t be discouraged. Just keep submitting your weddings and a consistent basis and don’t give up.
Participate in Wedding Fairs and Exhibitions
A simple marketing idea for wedding professionals is to participate in your local wedding fairs and wedding expos. This is an awesome way to reach your target audience in a more personal way.
A bridal couple’s wedding is the biggest day of their lives! They spend a lot of money on their wedding! It’s essential that they choose vendors that they can trust.
You’ll get to can show them your services and products and answer any of the questions they have in person.
I have an article all about marketing your wedding business at a wedding expo that you might find useful.
Work on Your Pinterest Marketing
Brides-to-be love Pinterest.
They use it to find dresses, wedding trends, wedding designs, and everything else to help them plan their dream wedding.
A great marketing idea for wedding professionals is to set up a consistent Pinterest schedule.
One of the best tools you can use for this is Tailwind. (Use this link to get 15% Discount)
Tailwind is supported by Pinterest and works perfectly for those of you that like to batch your social media posts.
If you’d like to learn how to use Pinterest to grow your business. Here’s an awesome Pinterest Guide by Ana at The She Approach. It’s a fantastic guide to follow!
The Easiest Methods for Marketing Ideas for Wedding Professionals
Batch Your Wedding Marketing
I know the time and effort it takes to market a wedding business!
Especially if you’re starting from scratch.
Batching is a great marketing idea for wedding professionals as it really helps you focus and deliver the best results.
If you try to do it on a daily basis, you could easily drop the ball!
The things you put out there for your target audience to see might then be rushed and misrepresent your brand.
I recommend using as many scheduling and automation tools that you can afford.
This will ensure you are always one step ahead at every stage.
Wedding Industry Tech Tools
This 100 wedding industry business tools and other apps guide will help simplify and streamline your marketing efforts.
Grab Your Copy Today of The Wedding Business Tools Guide Today!
Should You Research Your Competition?
I know a lot of wedding pros won’t agree with me on this one! But I believe that researching your competition is a dangerous game to play.
Your wedding business should be about you and your needs.
Your prices should set according to your financial goals.
I’ve seen so many wedding companies go backwards because they worry and copy what their competition is doing and stop focusing on what is right for them.
DO NOT worry about your competition. You do not know their circumstances or why they’re doing what they are doing. Just stay in your lane! Charge what you want! And design your wedding business around you!
Invest in Business Marketing Education to Improve Your Wedding Business Results
A great marketing idea for wedding professionals is to build up your marketing skills.
You can do this by hiring a wedding business consultant or wedding business specialist! They will help to design a marketing plan designed to suit your visions and goals.
Revamp Your Wedding Business Marketing
If you’ve had your business for some time some of your wedding marketing ideas could be out of date.
Take a course or hire a wedding business marketing specialist.
Wedding Marketing Ideas for Wedding Professionals Conclusion
Running a wedding business is exciting and fulfilling most of the time!
But if you’re constantly worrying about things – you should look for ways to improve your wedding marketing.
Use some of the wedding business marketing ideas for wedding professionals shared in this article.
Would you like some wedding business marketing advice?
Do you have any questions about my 12 Step Wedding Business Marketing Plan Coaching Program?
I’d love to hear from you.
