If you’re looking for ways to outrank your wedding business competition on Google Maps, you’re in the right place.

Firstly, it’s a good idea for me to mention that ‘Google My Business’ has a new name.

It is now called Google Business Profile

To rank your wedding business or wedding venue high on Google Maps, it’s important to understand what truly works.

7 Ways to Rank Your Wedding Business on Google Maps

Task	Impact	Difficulty Level
Install the GMB Everywhere Google Extension	⭐⭐⭐⭐	⭐⭐⭐
Choose the Best Primary Category	⭐⭐⭐⭐ ⭐	⭐⭐
Choose the Best Secondary Categories	⭐⭐⭐⭐	⭐⭐
Update Your Business Name With Category and Area	⭐⭐⭐⭐ ⭐	⭐
Add the Same Title to Your Linked Landing Page URL	⭐⭐⭐⭐	⭐⭐
Ask for Google Reviews (using specific keywords)	⭐⭐⭐⭐	⭐⭐⭐⭐
Get More Local Backlinks to Your Website	⭐⭐⭐⭐ ⭐	⭐⭐⭐⭐

How to Outrank Your Wedding Business Competitors on Google Maps

I’ve been doing a lot of research on this topic. I have a client that wanted their wedding business to rank above their competitors. These are tried and tested results!

I have also considered Google’s Annual Search Ranking Factor Report within this article.

This has ensured I’m using the right ranking factors and not just wasting my time. There are 20 local ranking factors to consider if your want to increase your Google Maps position.

GMB Everywhere Extension

This Google Chrome extension will help you speed up the process to outrank your wedding business competitors on Google Maps by providing you with valuable information on what your biggest wedding business competitors are doing or using to outrank you.

Your Primary Wedding Business Category

It’s vital that you choose the right business category for your wedding business if you want to outrank your wedding business competition on Google Maps.

One of the better ways to discover the best primary business category for your wedding business is to do some keyword research on Keywords Everywhere or Keysearch. I use both of these keyword research tools!

The information you will gain from researching the best keywords to use in your Google Business Profile listing could give you the advantage you are looking for.

For instance, if you have a wedding venue, but choose a wedding service as your primary business category, you could not get the traffic you’re expecting.

The same applies to your secondary categories. You want to select the best option that has the greater amount of traffic. 

Top Tip: Use GMB Everywhere to do some research on other wedding companies that are ranking high on Google Maps to see what categories they are using to get their wedding business listing above yours. 

Note: The keywords with a star next to them show the primary category. 

If you’re wondering what the Google Business Profile / Google My Business Categories are – here’s a great article that shares the full Google My Business Category List.

Use Your Category and Location in Your Wedding Business Name

A great way to improve your chances of outranking your wedding business competitors is to use your wedding business category and your area in your Google Business Profile business name. 

For instance, instead of just using ‘Three Peaks Hotel’ as the name for your wedding venue. You would change it to ‘Three Peaks Hotel & Wedding Venue – New York’

If any bridal couples are searching for a wedding venue in New York, you will have more chance of showing up higher in Google Maps than you would have if you had just used the name of your hotel as your title.

Do not overdo this. You can get penalized and your listing will be suspended if you try to cram in too many keywords. Keep it simple as I have used in the example.

This tip alone can bring about massive success for your wedding venue or wedding company as your try to outrank your wedding business competitors on Google Maps.

What URL is Your Google Business Profile Linked to?

Another crucial component and ranking factor for your Google Maps position is the landing page that you send people to if they click on your Google Business Profile listing.

You need to ensure the landing page or website page reflects the same title used within your Google My Business / Google Business Profile listing.

How Google Reviews Can Help Outrank Your Wedding Industry Competition on Google Maps

GMB everywhere will also reveal if your wedding business competitors are using Google Review strategies to outrank your wedding business on Google Maps. 

Google Reviews are one of the top local ranking factors in the report and should be considered an important ranking strategy for wedding businesses that are trying to outrank their competitors on Google My Business/Google Maps.

Getting positive reviews will give you a clear advantage over your wedding business competitors. Especially if you can get your customers to include relevant keywords in their reviews.

Google recommends contacting every customer and every wedding company that you have a google relationship with and that you do business with to ask them for a review 

One of the easiest ways to do this is by sending a direct link to your listing in an email or as a DM on Instagram, Facebook, etc.

You will want to make it as easy as possible if you want them to follow through with the review. People can get busy and will forget if you don’t make it simple and straightforward.

How to Improve Your Wedding Business Ranking on Google My Business (Google Maps)

Google uses backlinks as a strong ranking signal and ranking factor for your website and your Google Maps rank. Local backlinks are vital if you want to outrank your wedding business competitors on Google My Business.

I recommend joining as many local business groups that are considered to be an authority in your local community to get a backlink to your website.

For instance, you could join the local Chamber of Commerce group and then add your link to their site.

You could also connect with local bloggers in your area and ask them for guest blogging opportunities. The more local backlinks you gain – the better your Google My Business rank will be.

Conclusion

I hope you have found this article about how to outrank your wedding business competition on Google Maps informative and helpful. The tips I’ve shared in this article should give you the biggest impact in the shortest amount of time.

I have several articles on wedding business SEO that you can take a look through or If you’d like to take a look at a video that deep dives into Google My Business strategies for Wedding Pros.

Check out this video training over at the Wedding Business Expo by Brian Lawrence called Creating a Love Triangle with Your Website, The Couple, and Google!