You have just started your wedding planning business and you can’t wait to start landing clients, but you don't quite know what you should or shouldn't be doing. Here's an article about the mistakes to avoid as a wedding business owner. It’s exciting to start a new venture and put your heart and soul into it and see it flourish. However, wedding companies often take some time to kick off and you will need some patience and solid marketing...
This article is about how to get more leads for your wedding business If you want to know how to get more leads for your wedding business, you need to ensure your pricing, branding, and your systems are all set up and ready. So many wedding pros fall short at this stage in their wedding business growth as they have misunderstood the concept of attraction. Others lose out on wedding leads and bookings because they haven't set up an automated...
This article is about how to market your wedding business at a wedding expo, bridal expo, or bridal fair There are several ways to market your wedding company, including social media, online ads, and printed advertising. However, one of the best ways to expose your wedding services and products to your target audience is at a bridal fair or wedding expo. In this article, I’m going to share my top tips to help you market your wedding business...
Growing a wedding company is not easy. A lot of work goes on behind the scenes before you even land your first client. In this article, I'm sharing my tips on networking for wedding business owners. One of the main steps in my 12 steps program includes word-of-mouth marketing and one of the best ways to achieve this comes from networking with wedding vendors and other business owners. If you want to grow your wedding business and get more...
This article is about pricing strategies for wedding companies Some wedding companies struggle with pricing their wedding services and products. Pricing strategies for wedding companies is a popular topic and can be quite overwhelming and stressful, especially if you’re obsessing over what the competition is charging. Create 4 Wedding Packages or Product BundlesCharge Per Head Create Four Wedding Packages or Wedding Product Bundles Packaging...
If you want to get better results as you promote your wedding business to bridal couples in your area, you will want to concentrate your efforts on 3 easy steps. These 3 steps include social media, blogging, and paid ads. 3 Essential Steps to Promote Your Wedding Business to Your Target Audience In today’s world, content is the most essential part of any marketing plan. Especially if you want to stand out from the crowd. There are 3 types of...
One of the best things you can do for your wedding business from day one is to treat it like a business and not a hobby and you can do that by setting up your wedding business with a professional contract using a legally binding wedding contract template. If you’d like to know how to create a wedding business contract for your professional wedding company - the first step is to find a professional and legal wedding contract template....
This article is about 90 ways to target brides and get more wedding leads for your wedding business If you want to target brides and get more wedding leads for your wedding company, you're in the right place. 1. Post on Your Social Media Platforms Every Day Brides will only be 'engaged' and looking for their wedding vendors for a short period of time, so you need to ensure your business is right there, whenever she's looking! Posting on...
This article is about my affordable wedding business coaching process for wedding pros Are you looking for an affordable wedding business coach to help you make the right decisions about your pricing, branding, and marketing strategies? If you're searching for affordable wedding business coaching or consulting services - you're in the right place. I help various wedding professionals, including photographers, florists, wedding venues, makeup...
Are you at a crossroads with your wedding business? Do you need to book more weddings or would it serve you better to raise your prices? If you'd like to know how to raise your wedding business prices - your first step would be to determine the number of weddings you want to take on this year and the amount of money you want to make. From there, we would then determine how much you would have to charge (as a minimum) to reach your financial...
Once-off service industries like the wedding industry have it a lot tougher than others when it comes to marketing time and effort and the only way to generate the best results for your wedding business is with aggressive marketing. Aggressive marketing is a form of marketing that relies on consistent efforts across multiple platforms using various types of marketing strategies, including: Social media BloggingVideos/Podcasts SEO...
This article is about getting more wedding leads for your wedding business Starting or scaling a wedding business is exciting and if done right, it can be highly profitable. But, if you rush through everything without setting a strong foundation, you can lose out on a lot more wedding leads and bookings. If you want more wedding leads for your wedding business this year and every year after that, you will need to work on these 4 essential steps...
If you’re reading this article at the start of the new year - Happy New Year to You! A new year is a great opportunity for you to press the reset button and let go of what didn’t work for your last year. But you can still do this exercise and set business goals for your wedding business at any time of the year. Especially if you're feeling a bit stuck or lacking motivation. Goal Setting Questions What will you do this year to change the...
If you want to hire a virtual assistant for your wedding business - you're in the right place. Running a wedding company can be stressful. Apart from client dealing and putting business ideas together, a lot goes behind the scenes into running it successfully. However, you don’t have to feel overwhelmed and continue doing everything on your own. You can hire a virtual assistant to take the load off you while you focus on your business growth....
Are you searching for wedding captions for wedding professionals? Consistently posting to your wedding business social media accounts can be a time-consuming headache, especially if you have run out of things to say or you're posting an update in a rush. As a social media manager - I understand the struggle! That's why I've created this free download with over 600 love quotes and wedding captions for wedding professionals to use for their...
Are you starting a wedding business with no experience? In this article, I’m sharing my best tips on how you can start a wedding business in any wedding niche with little or no experience. I know because I did it myself back in 2009 when I started my wedding planning business. To start a wedding business with no experience, you will want to follow a strategic plan that includes the following steps: Research your niche in your areaCheck...
Facebook can be a daunting and frustrating platform for some wedding professionals, especially if you’re trying to use Facebook Ads to grow your wedding business. If you want to know how to really use Facebook for your wedding business, this article will help you. There are several ways to really use Facebook for your wedding business growth, including: Facebook GroupsFacebook PagesMarketplaceLead GenerationStoriesFacebook AdsAnd more How to...
This article is about the things you should do to boost your wedding business Are you looking for ways to boost your wedding bookings and grow your business? Well, you've come to the right place because I'm going to share 12 steps to help you achieve just that. Would you like to know how to simplify your wedding business marketing and sales processes to streamline your lead generation and booking system? I’ve said it before and I’ll be...
Evolve Your Wedding Business Podcast - hosted by Heidi Thompson. Are you searching for a podcast about wedding industry-specific topics? Would you like to listen to interviews with industry experts, solo pieces of training from one of the best wedding business strategists in the industry, wedding business case studies, and tons more value-packed sessions? If this is you - then you should really head on over to the Evolve Your Wedding Business...
There are 12 steps to take to get more wedding leads and bookings for your wedding business. As a wedding business coach and marketing specialist - I've had the chance to work with a variety of wedding professionals from all over the world, including wedding venues, wedding photographers, bridal boutiques, wedding planners, and artisans. The 12 Steps to Get More Wedding Leads and Bookings for Your Business: If you want more wedding leads and...
Do you want to start a wedding business at home? Are you worried about starting your business during the pandemic or without any prior experience in the industry? Would you like to know how to start your wedding business at home the right way? There are 6 essential steps to starting a wedding business at home. The 6 essential steps to start your wedding business at home are: Get your head in the gameSetting yourself up for successKnow your...
This article is all about marketing for wedding venues Do you have a new wedding venue or an already established wedding venue and looking for the best tips about marketing for wedding venues and attracting the right clients? If you want to start marketing your wedding venue online - you will need a strategic marketing plan and/or you will need to seek the services of an experienced wedding marketing manager or assistant to help you. In my...
If you want more bridal leads for your wedding business, you have to take charge of your wedding business SEO and Google Ranking. It is very easy to improve your google ranking for your wedding business in a short space of time. Here's my 12 step SEO strategy specifically for your wedding business: Increase your website page speed Optimize your website copyAdd a blog to your websiteWrite 10-30 wedding-related blog posts Optimize your imagesUse...
A wedding business needs to follow a strategic marketing plan which includes social media marketing, SEO, email marketing, and paid ads to name a few. Your Wedding Business Marketing Plan should include: Your Social Media Plan Your Website PlanYour Blogging PlanYour Google Ranking Plan (SEO)Your Email Marketing PlanYour Online Presence PlanYour WOM/Networking PlanYour Advertising PlanYour Face2Face Meetings/Events PlanYour Branding Plan I know...
Are you looking for a simple marketing strategy for the wedding industry? Do you need more bridal leads and bookings? Take a read through this article to uncover my 12 Step marketing strategy for wedding pros. If you're looking for a simple step-by-step plan to generate more wedding leads and book more weddings, you're in the right place. My Simple Marketing Strategy for the Wedding Industry! There are 12 Steps in my wedding business marketing...