This article is about quality wedding leads…
There’s a reason why I’ve titled this article the way I have. You see, anybody can get a ton of wedding leads.
But, not all of you will know how to get QUALITY wedding leads!
Let’s unpack this idea of quality wedding leads a little further in this article.
What is a quality wedding lead?
A quality wedding lead that comes into your wedding business is one that is associated with your target bride or target bridal couple. In other words, it’s someone or a couple that you would LOVE to work with.
They’re also usually from prospects that are serious about working with you (not timewasters)
Why do you need good wedding leads for your wedding business?
The future of your wedding business relies on the quality of your wedding leads and wedding bookings. If your business is only attracting shitty brides and couples that are horrible to work with or that consistently bark on about your prices, can negatively impact your business and your mindset.
When you only CHOOSE to work with nice clients that are happy to pay your rates (with a smile on their faces), your wedding business can thrive and you won’t have to worry!
Where can you find the best bridal leads?
There’s a process to finding better leads for your wedding business and it starts with your pricing. I unpack this a lot in all of my articles on this site. But, to give you a quick rundown of this idea:
Your pricing dictates EVERYTHING in your business. Once you have an understanding of this and once you start aligning your brand and everything associated with your wedding business to this, you’ll attract better wedding leads!
My advice for those of you that are struggling to find quality wedding leads is to evaluate your prices, upgrade your packages, and align everything to it.
This is quite a complex conversation, but if you’d like more info on this topic, check this out. I’m also available for a 90-minute pricing consultation with any of you that would like to get started.
Once you have your marketing plan sorted, you won’t have to worry about finding bridal leads or attracting quality wedding leads because they will be the ones finding you!
When should you look for new leads for your wedding business?
This is a great question! Some of you may only TRY to find new wedding leads when your business is quiet or during the low season. But this is a big mistake.
You should be looking for new wedding leads all the time. The best way to do this is with an automated lead-generating system and marketing plan.
This will help those quality wedding leads and clients find you (even when you’re busy)
How can you get more wedding leads this year?
To get more wedding leads for your wedding company (those quality wedding leads from bridal couples that you’d love to work with) you need a strategic and automated lead-generating process in place.
The best lead-generation process that I recommend is the pricing guide process. You simply need to create a pricing guide pdf, create a form to add to your website, embed the form, and generate leads directly from your website.
There’s obviously more to this process, but that’s the simple setup to get started.
You would then follow the other 11 steps in the marketing and then sit back as the leads roll in.
Who can set this up for you?
ME! or any other wedding VA.
If you’re busy or don’t understand what I mean about a pricing lead generation system. Then, I strongly urge you to hire someone to do this for you.
There are so many wedding pros that feel stuck and who constantly worry about getting more wedding leads and bookings because they don’t know how to set everything up.
I offer a simple lead generation process service. This can be set up using your preferred methods. I highly recommend HoneyBook, but it can be set up in various ways. Even using a basic Google Forms system.
If you’d like to know more, please feel free to get in touch with me.
Conclusion
To get quality wedding leads, you need a professional wedding business that brides and bridal couples can trust. This starts with you and your confidence.
You won’t attract quality wedding leads if you lack confidence in yourself or your business and you can only generate that confidence when you design your business around you and what you want.
Quality brides and bridal couples are attracted to quality companies that they can trust.
To be trusted, you need to feel confident about your pricing! It all starts there!
Until the next time,
Want to know more > Read this article > 90 Ways to Target Brides and Get More Wedding Leads
Take care
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