This article is about wedding florist advertising tips
If you’re searching for the best ways to advertise your wedding florist company, you’re in the right place. In this article, I’m sharing the best wedding florist advertising tips for startups and existing wedding florists that are looking to get more wedding leads and book more weddings.
You might be the best wedding floral artist in your state or city, but if nobody knows you exist, you could be missing out on a lot of wedding bookings (and money).
Below you’ll find my best wedding florist advertising tips and details that outline my marketing strategies for wedding floral artists.
Wedding Florist Advertising Tips
Here are my top tips for wedding floral artists looking to get more wedding leads and book more weddings:
- Get your real weddings featuring your wedding flowers and floral designs in bridal magazines and on wedding blogs
- Become a preferred vendor with your local wedding venues
- Showcase your wedding floral designs at bridal fairs and wedding expos.
- Host a wedding floral design workshop or course and become a known expert in your town or city.
- Sponsor a wedding flowers prize in a Magazine, or at a wedding expo
- Run a competition for a bride to win her bouquet or a wedding floral bundle on Instagram
- Create how-to create Reels and Stories for TikTok and Instagram
- Share before and after images of your wedding floral creations in Facebook Groups
- Create informative blog posts and how-to articles about wedding flowers, eg. flower seasons
- Ask to exchange business details and links with other wedding vendor websites
- Advertise on the best wedding directory websites in your country eg. The Knot, Easy Weddings, UKBride, SA Weddings.
- Create your wedding florist profile pages for your business on every social media platform
- Use Facebook and Instagram Ads to attract your target audience (but, only if you know the right strategy to follow)
- Join wedding networking groups in your area
- Sign up with your local Chamber of Commerce
- Ensure you have a Google Business Profile (Google My Business/Google Maps)
- Run Google Ads for your wedding florist business
- Become the go-to wedding florist expert in your area
- Collaborate with other wedding vendors and supply floral arrangements and bouquets for styled shoots
- Offer to provide your wedding floral design services for models to hold at wedding expos and fairs.
- Add an advert in bridal magazines
- Make connections with wedding decor designers and venues and create a package that combines both wedding decor and wedding flowers (then you can both advertise for each other)
- Ask to leave business cards / promotional flyers at bridal boutiques, decor rental companies, and wedding venues.
- Build connections with wedding venues and designers by promoting their services to your clients. They might return the favor and send more customers your way.
- Create a YouTube account to share your wedding flowers and floral creations from your past weddings.
- Collect reviews and testimonies from bridal couples and then display them on your website.
- Give each bride-to-be a rose whenever you meet them, whether that be at a bridal expo, a workshop, or any other place.
Marketing Strategies for Wedding Florists
If you’re looking for a marketing strategy for your wedding florist business, here’s a link to another article outlining how to get more leads and bookings for your wedding business which you might find useful.
Wedding Florist Business Coaching
If you’re looking for an incredible tool to help you grow your wedding florist business, you have to check out True Client Pro. This tool will help you streamline your wedding flower bookings and ensure everything is on track for each wedding.
Check out this video. Wedding florist and founder of True Client Pro, Mayuri Parikh outlines this amazing tool and its benefits for wedding florists.
Conclusion
Whatever stage you are at with your wedding florist business, whether you’ve just started or you have been in the business for several years, I hope you’ve found this article about wedding florist advertising tips useful.
If you’d like some help with your wedding florist advertising or marketing strategies, I offer one-time wedding business coaching consultations.
For one hour, you can get my direct input on anything that is stressing you out or holding you back, including popular topics like setting your pricing and packages or combating Facebook Ads.
Until the next time,
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