This article is about my 12-step wedding cinematography marketing strategy
If you want more cinematography leads or you need more wedding videography bookings, check out my wedding cinematography marketing strategy that I’ve outlined below.
There are 12 easy-to-follow strategies or steps in my wedding cinematography marketing strategy
12-Step Wedding Videography Marketing Plan
The best wedding cinematography marketing strategy includes 12 simple-to-follow steps. Here’s the breakdown of my 12-step marketing plan for wedding cinematographers:
- Pricing and Packages
- Personal and Business Branding
- Your Business Website
- Social Media Strategy
- Blogging Strategy
- Google Ranking and SEO
- Email Marketing
- Online Presence
- Word-of-Mouth and Referrals
- In-person events and meetings
- PR and advertising
- Paid Ads Strategy
Pricing and Packages for Wedding Filmmakers
I don’t recommend starting any social media marketing, paid ads campaigns, or any other branding processes, until you’ve figured out how much money you want to make from your wedding videography services and products.
Once you know your numbers and how much money you want to generate from your wedding cinematography business, you can then create your brand to align with the level of service your target audience is expecting from you at that price point.
This is a BIG topic and one you really need to get right if you want a successful and profitable wedding cinematography business.
Discover more about my Pricing and Packages Consultation. It’s a once-off session that is designed to unravel the confusion around your pricing and packages.
Personal and Business Branding for Your Wedding Videography Business
Once you feel confident about your pricing and finances, you can then move on with the personal and business branding step in this 12-step marketing plan.
I’ve split branding up between your personal and business brand because both play a vital role in your success, especially for wedding cinematographers.
Every videographer needs to have a personal brand that is attractive to their target audience and a business brand that aligns with the type and style of bridal couples that they want to work with.
Your Website Strategy for Your Videography Business
Every wedding filmmaker business needs to have a website that is functional and attractive.
It also needs to follow a specific plan to ensure that every detail that a bride needs is easily attainable from the site.
Your website is more than just a brochure for your wedding business. It’s a window or a door to more opportunities!
Wedding cinematographers can use their wedding websites to show off past weddings, schedule meetings, accept payments, sell products, share valuable and informative articles, and so much more.
The Best Social Media Strategy for Wedding Cinematographers
Every business in the wedding industry is different from a business in other industries. In most likelihood, a bridal couple will only need your services for one day ~ Their wedding day.
After you’ve captured their special day on film, their lives. They will move on with things like parenthood, careers, and home improvements.
That is why I recommend following my aggressive marketing strategy. This can drastically improve your chances of being seen across multiple social media platforms.
Social media is a REMINDER tool!
Most brides will do a lot of research and planning before they choose their vendors for their big day.
They will look at every wedding business in their area to find the best option for them.
If you use an aggressive marketing strategy, your wedding cinematography business will pop up EVERYWHERE.
Whenever a bride searches for a wedding videographer in your area. They’ll come across your business!
If you only post on social media a couple of times a week or you only post on one platform, you will miss out on bookings. I have no doubt about that!
A Brilliant Blogging Process for Wedding Filmmakers in the Wedding Industry
I’m a blogger. I spend a lot of time writing blog posts for my own businesses and for my clients.
It’s a HUGE benefit for your wedding videography business but only if you know what you’re doing. You need to follow a strategic plan.
Writing a good blog post takes a few hours, but if you do it right, it will stay on Google and other search engines for a very long time.
One of my clients’ websites grew exponentially because of blogging. Their posts were featured high on Google search results, so they managed to double their wedding bookings (even during Covid).
I have a free resource that you download at the bottom of my blogging for wedding pros article.
It outlines how I plan out blog posts. It also speeds up and simplifies the whole process. Grab yours > Blogging for Wedding Pros
Your Google Ranking and SEO Strategy
My favorite subject! I love SEO…
If you want to create a successful wedding business – get your SEO strategy in place as soon as you possibly can.
Just imagine how great it will feel to have your target brides and bridal couples reaching out to you directly instead of spending all that time and energy on ads and reels.
Once your wedding videography company is at the top of Google searches, on Google Maps, in Google Images, and on Pinterest, you will see how simple your business life becomes.
Need advice about getting your wedding videography business to rank high on Google – These articles will help!
I’m also offering Wedding SEO Consultations for those that would like to unpack and work out a Google Ranking Strategy for their wedding business. Discover more > Wedding Business SEO Consultation.
Email Marketing Process for Wedding Cinematographers
For some couples, their wedding video is the last thing they consider (unless they get a good deal with photography and video combo).
A lot of them will concentrate on finding their perfect venue, photographer, planner, DJ, and dress before they look at other categories like wedding videographers.
For this reason, YOU NEED to capture email leads!
A bridal couple has a lot on their plate, so they need to be reminded that your wedding videography company exists on a regular basis, especially if you want them to remember you when they give their wedding video needs more thought.
When they are ready to look for and book a wedding cinematographer for their wedding, you will have more chance of them reaching out to you if they have been receiving emails from you.
The best way to capture email leads for your videography business is by adding a simple form to your website that they can fill out to receive your latest pricing and packages.
Again, this is why it’s important to start your marketing plan with the pricing and package strategy!
You can also generate leads at a wedding expo or bridal fair, or by running a competition on your social media platforms.
There’s a lot that goes into email marketing that is beyond the scope of this article, but I will definitely be adding more articles around this topic so be sure to join my email list to stay up to day with new articles as they drop.
Your Online Presence
One of the most important strategies for any wedding videography business owner is your online presence.
Another way of saying this is – where can bridal couples find you online?
To figure out if you’re wedding filmmaker company is found online, simply type ‘wedding filmmaker in your area’ into the Google search bar and see what comes up.
For example Wedding Videographer in Brooklyn, New York, or a Wedding Cinematographer in New York.
Whichever wedding directories or wedding blogs feature on page one and page two for that search, should be your target advertising platforms.
The wedding directories or wedding blogs that rank high on Google usually have high domain rankings which provide a great backlink opportunity for your website.
If you align your wedding cinematography business with these high-value wedding directories, your company will have more chance of being found by bridal couples searching for your wedding videography services in your area.
There are other online mediums to look at with this strategy. These include your Linkedin profile, Pinterest, Twitter, and online wedding magazines.
Word-of-Mouth and Referrals for Your Wedding Cinematographer Business
Now we are into the last section of my 12-Step Marketing Plan.
I like to call this ‘The Extra Mile’ because there’s a huge difference in the results that one can get from adding these last 4 steps to your marketing plan.
There are massive opportunities available for wedding filmmakers that develop a streamlined referral and word-of-mouth strategy.
Wedding businesses that get this step right usually get leads and bookings on autopilot.
They hardly ever have to ‘sell’ their services or products, and they have an incredible network of wedding vendors to connect with.
I recommend listening to a video training on The Wedding Business Expo by Becca Pountney. I love how Becca unpacks the simplicity of networking and building relationships within the industry.
In-Person Events and Meetings
Have you ever exhibited at a wedding expo or bridal fair? How did it go?
I run a bridal fairs event company so this is one of my favorite topics of discussion.
Wedding videographers can get a lot of interest from bridal fairs and wedding expos because bridal couples can get to see examples of your work and connect with you in person.
When a bridal couple gets to engage and connect with you in a relaxed setting like this, they get to visualize what it would be like to work with you on the day.
Meetings carry the same weight. How you show up and how you communicate play a huge role in your bookings.
You need to understand how to build rapport and make them feel like you really care if you want more success from in-person meetings and events.
If you haven’t attended an expo or bridal fair yet, I strongly urge you to give it a shot. When I had my wedding planning company, I got most of my bookings from wedding fairs.
Here’s a useful article about how to market your wedding business at a wedding expo that you may also find useful.
PR and Advertising Strategies for Wedding Filmmakers
For those that don’t already know, PR stands for public relations. Wedding videography companies that dive deep into public relations can massively increase their lead generation capabilities and bookings.
A great way to build up the PR for your wedding business is to be nominated and win wedding industry awards.
Another opportunity lies with online wedding magazines and blogs.
If you can get your real weddings featured on these platforms, your wedding videography business can generate a lot more interest.
Don’t be afraid to reach out to the publications and awards companies directly to see if there are any opportunities available to you.
This strategy is great for those of you that are looking for more ways to get that all-important ‘as featured on’ badge for your website!
For more ideas about promoting your wedding cinematography company > take a look at this article.
Paid Ads for Wedding Videographers
Another hot topic and one of my top-performing strategies for my wedding clients is paid-for ads.
However, I do not recommend paid ads for newbie wedding videographers or for any wedding business that hasn’t implemented the first 12 steps of this marketing plan.
Paid ads are expensive and need to follow a specific strategy that is designed for wedding professionals.
We need to consider the psychology of a bride and a wedding timeline before starting any paid ads campaign on Facebook, Instagram, or Google.
This is a huge topic and one that I plan to create a course for in the next few months, so be sure to keep up-to-date with me via my newsletter for course announcements.
Wedding Cinematography Marketing Strategy Conclusion
I know this is a lengthy article, but it’s an important one for those of you looking for ways to get more leads and bookings for your cinematography business.
These marketing strategies for the wedding industry work!
You just have to follow the plan!
I also recommend taking a look at Matt ‘WhoisMatt’ Johnson. He’s an expert in wedding filmmaking and offers various resources to help you, including videos, courses, books, etc.
Until the next time,
