Running a bridal business is exciting but if you’re struggling to find new leads or book more brides, you need to look at the bridal makeup artist marketing strategy that I’ve outlined in this article.
Like with all of my wedding business strategies, I follow a simple 12 Step Marketing Plan that consists of 12 easy-to-follow strategies or steps.
12-Step Bridal Makeup Artist Marketing Plan
Here’s the breakdown of my 12-step marketing plan for bridal makeup artists:
- Pricing and Packages
- Personal and Business Branding
- Bridal Makeup Business Website
- Social Media Strategy
- Blogging Strategy
- Google Ranking and SEO
- Email Marketing
- Online Presence
- Word-of-Mouth and Referrals
- In-person events and meetings
- PR and advertising
- Paid Ads Strategy
Pricing and Packages for Bridal Makeup Artists
Before you start any social media marketing, paid ads campaigns, or any other branding processes, you need to figure out how much money you want to make from your bridal makeup services and/or products.
Once you know your numbers, you can then create your brand to align with the level of service your target audience is expecting of you at that price point.
This is a BIG topic and one you really need to get right if you want a successful and profitable bridal makeup business.
Discover more about my Pricing and Packages Consultation. It’s a once-off session that is designed to unravel the confusion around your pricing and packages.
Personal and Business Branding for Your Bridal Makeup Business
Once you feel confident about your pricing model and financial frameworks, you can then move on with your personal and business branding.
I’ve split branding up between your personal and business brand because both play a vital role in your success, especially for bridal makeup artists.
A bridal makeup artist needs to have a personal brand that is attractive and inviting and a business brand that aligns with the type and style of brides that they want to work with.
Your Website Strategy for Your Makeup Business
Every wedding business needs to have a website that is functional and attractive. It also needs to follow a specific plan to ensure that every detail that a bride needs is easily attainable from the site.
Your website is more than just a brochure for your bridal business. It’s a window or a door to more opportunities!
Bridal makeup artists can use their wedding website to book appointments, schedule meetings, accept payments, sell products, share valuable and informative articles, and so much more.
The Best Social Media Strategy for Bridal Makeup Artists
A business in the wedding industry is different from a business in any other industry. In most likelihood, a bride will only need your services for one day in their life.
After you have made them look beautiful on their wedding day, they will move on with their lives, concentrating on things like motherhood, careers, and home improvements.
That is why I recommend following my aggressive marketing strategy to drastically improve your chances of being seen across multiple social media platforms.
Social media is a REMINDER tool!
You can get direct bookings from Instagram, Facebook, and TikTok, but if you do some research, you will probably notice that the booking actually came about because they were reminded that your business exists via a post or a story.
Most brides will do intensive research as they plan their big day. They will look at every wedding business in their area to find the best option for them.
If you use an aggressive marketing strategy, your bridal makeup artist business will pop up EVERYWHERE.
Whenever a bride searches for a makeup artist in your area. They’ll come across your business!
If you only post on social media a couple of times a week or you only post on one platform, you will miss out on bookings. I have no doubt about that.
A Brilliant Blogging Process for Makeup Artists in the Wedding Industry
I’m a blogger. I spend 75% of my week writing blog posts for my own businesses and for my clients. It’s a HUGE benefit for wedding professionals but only if you know what you’re doing and if you follow a strategic plan.
Writing a good blog post takes a few hours, but if you do it right, it will stay on Google and other search engines for a very long time.
One of my clients’ websites grew exponentially because of blogging, and because their posts were featuring high on Google search results, they managed to double their wedding bookings (even during Covid).
I have a free resource that you download at the bottom of my blogging for wedding pros article. It outlines how I plan out blog posts. It also speeds up and simplifies the whole process. Grab yours > Blogging for Wedding Pros
Your Google Ranking and SEO Strategy
My favorite subject! I love SEO…
If you want to create a successful bridal makeup artist business – get your SEO strategy in place as soon as you possibly can.
Just imagine how great it will feel to have brides reaching out to you directly instead of spending all that time and energy on ads and reels.
Once your bridal makeup business is at the top of Google searches, on Google Maps, in Google Images, and on Pinterest, you will see how simple your business life becomes.
Need advice about getting your bridal makeup artist business to rank high on Google – Here are a couple of articles to help you out.
I’m also offering Wedding SEO Consultations for those that would like to unpack and work out a Google Ranking Strategy for their wedding business. Discover more > Wedding Business SEO Consultation.
Email Marketing Process for Bridal Makeup Artists
For some brides, makeup and hair are the last things they think about when they start planning their wedding and booking their vendors.
A lot of them will concentrate on finding their perfect venue, photographer, planner, DJ, and dress before they look at other categories like bridal makeup artists.
For this reason, YOU NEED to capture email leads!
A bride-to-be needs to be reminded that you exist on a regular basis if you want her to remember you when it comes to booking her bridal makeup for her wedding day.
When a bride is ready to look for and book a bridal makeup artist for their wedding, you will have more chance of her reaching out to you if she has been receiving occasional emails from you.
The best way to capture email leads for your bridal makeup artist business is by adding a simple form to your website that a bride will fill out to receive your pricing and packages.
Again, this is why it’s important to start your marketing plan with the pricing and package strategy!
You can also generate leads at a wedding expo or bridal fair, or by running a competition on your social media platforms.
There’s a lot that goes into email marketing that is beyond the scope of this article, but I will definitely be adding more articles around this topic so be sure to join my email list to stay up to day with new articles as they drop.
Your Online Presence Opportunities
One of the most important strategies for any wedding business owner is your online presence. Another way of saying this is – where can brides-to-be find you online?
To figure out if you’re bridal makeup artist business is found online, simply type ‘bridal makeup artist in your area’ into the Google search bar.
For example Bridal Makeup Artist in Brooklyn, New York, or Bridal Makeup Artist in New York.
Whichever wedding directories or wedding blogs feature on page one and page two for that search, they are your target advertising platforms.
The wedding directories or wedding blogs that rank high on Google usually have high domain rankings which provide a great backlink opportunity for your website.
If you align your wedding business with these high-value wedding directories, your bridal makeup artist business will have more chance of being found by brides that are searching for your bridal services in your area.
There are other online mediums to look at with this strategy. These include your Linkedin profile, Pinterest, Twitter, and online wedding magazines.
Word-of-Mouth and Referrals for Your Bridal Makeup Business
Now we are into the last section of my 12-Step Marketing Plan. I like to call this ‘The Extra Mile’ because there’s a huge difference in the results that one can get from adding these last 4 steps to your marketing plan.
There are massive opportunities available for bridal makeup artists that develop a streamlined referral and word-of-mouth strategy.
Bridal businesses that get this step usually get leads and bookings on autopilot. They hardly ever have to ‘sell’ their services or products, and they have an incredible network of wedding vendors to connect with.
I recommend listening to a video training on The Wedding Business Expo by Becca Pountney. I love how Becca unpacks the simplicity of networking and building relationships within the industry.
In-Person Events and Meetings
Have you ever exhibited at a wedding expo or bridal fair? How did it go?
I run a bridal fairs event company so this is one of my favorite topics of discussion, especially with bridal makeup artists.
Bridal makeup artists are sought after at bridal fairs because a bride likes to connect with the person they are entrusting with their bridal makeup on their wedding day.
When a bride can see you in action, doing a demo on a model, or even just simply sharing your before and after shots, they get to visualize what it would be like to work with you on the day.
Meetings carry the same weight. How you show up and how you communicate play a huge role in your bookings. You need to understand how to build rapport and make them feel like you really care if you want more success from in-person meetings and events.
If you haven’t attended an expo or bridal fair yet, I strongly urge you to give it a shot. When I had my wedding planning company, I got most of my bookings from wedding fairs.
Here’s a useful article about how to market your wedding business at a wedding expo that you may also find useful.
PR and Advertising Strategies for Bridal Makeup Pros
For those that don’t already know, PR stands for public relations. Companies that dive deep into public relations can massively increase their lead generation capabilities and bookings.
A great way to build up the PR for your wedding business is to be nominated and win wedding industry awards.
Another opportunity lies with magazine publications. If you can get your real weddings featured in bridal magazines, your bridal makeup artist business can bump right up.
Don’t be afraid to reach out to the publications and awards companies directly to see if there are any opportunities available to you.
This strategy is great for those of you that are looking for more ways to get that all-important ‘as featured on’ badge for your website!
For the advertising side of things > take a look at this article about my 25 bridal makeup advertising tips to help get you more leads.
Paid Ads for Bridal Makeup Artists
Another hot topic and one of my top-performing strategies for my wedding clients are paid-for ads. However, I do not recommend paid ads for newbie bridal makeup artists or for any bridal business that hasn’t implemented the first 12 steps.
Paid ads are expensive and need to follow a specific strategy that is designed for wedding professionals.
We need to consider the psychology of a bride and a wedding timeline before starting any paid ads campaign on Facebook, Instagram, or Google.
This is a huge topic and one that I plan to create a course for in the next few months, so be sure to keep up-to-date with me via my newsletter for course announcements.
Marketing Strategies for Bridal Makeup Artists Conclusion
I know this is a lengthy article, but it’s an important one for those of you looking for ways to get more leads and bookings for your makeup business.
These marketing strategies for bridal makeup artists work!
You just have to follow the plan!
I also recommend taking a look at Kerry Curl Coaching. Kerry Curl is a fantastic bridal makeup artist coach from the UK. Take a look at this free video training from Kerry over at The Wedding Business Expo.
Until the next time,
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